Augmented Reality: A Guide to Getting Started

The App: Third-Party App or Custom?

There are some high-quality third-party apps out there that you can use to deploy your AR experience. Be sure to explore the features and capabilities of each app before deciding, as some are better than others. Using a third-party app can get you up and running more quickly; we’ve used this option in the past for clients who didn’t have the time or resources to go the custom route.

The Device: Apple, Android, or Both?

This question brings us right back to the user — is your audience mainly made up of Apple users, Android users, or is it pretty evenly split? As augmented reality evolves as a technology, this may be less of a concern, but as the technology stands today, there are definitely some positives to developing your experience for one specific device type.

The Marker: What Will Launch the Experience?

If you’re creating a marker-based augmented reality experience, it will begin with a print piece or object from which the experience is launched, known as a marker — and choosing the right marker is key. (Alternatively, you could launch the experience directly from the app using markerless augmented reality.)

After the Interaction: Where to Next?

What do you want your audience to do during or immediately after interacting with your AR experience? Is there a takeaway or a call to action? Is your audience meant to interact with the experience, or are they simply viewing it?

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Trekk

Trekk

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Trekk is a tech-driven creative services agency obsessed with exploration.