By Rebecca Denzer, Account Manager at Trekk

If you want to build your customer base and grow your business, you’ll likely need to outperform the competition. And, as anyone who’s played any kind of sport knows, the better you understand your rivals, the better chance you have of beating them. That’s where a competitive analysis can help.

Essentially, a competitive analysis is the process of identifying major (and perhaps minor) competitors, collecting information about them, and then evaluating your own strategy in the context of this intelligence. It can be general, looking at all aspects of your competitors’ business, or…

By Sam Basile, Director of Technical Services at Trekk

This year’s pandemic was unexpected for most of us, particularly brick-and-mortar stores and restaurants. And while it turns out that big-box retailers like Walmart and Target are doing quite well 7 months in, a lot of local and small-business shops are hurting while others have closed for good. For some, that’s because they weren’t ready with e-commerce when the shutdowns happened.

Why You Should Add E-commerce to Your Brick-and-Mortar

Taking your store online has both short-term and long-term benefits, the most obvious benefit being that having an online retail presence means you can still generate sales if you need…

By Emilee Christianson, Senior Account Manager at Trekk

I recently participated in HubSpot’s two-month Sales Pipeline Bootcamp with Dan Tyre. HubSpot has a lot of really great resources (like this free Inbound Sales Course), so I was excited to dive into this partner-exclusive training. In all honesty, it was not easy and pushed me pretty far outside my comfort zone. However, it proved to be one of the most valuable investments of my time that I could make during this ever-changing season we’ve all found ourselves in. …

By Shayne Terry, Senior Content Strategist at Trekk

In March, millions of workers in the US transitioned to working remotely — a shift that happened almost overnight. Events and trade shows have been canceled or postponed and in-person sales meetings are on indefinite hold. Marketers and salespeople who are able to work from home during the pandemic are lucky, but they’re also facing new and unforeseen challenges. And with schools and childcare centers closed, many marketers we know are feeling the pressure to do more with less time.

If that’s you, you might be looking at your digital tools and…

By Sarah Mannone, EVP of Trekk

Most of us are fortunate enough to say that we’ve never lived through a pandemic — until now. With COVID-19 spreading throughout the world, businesses, schools, and even whole countries are essentially shutting down. This is truly an international crisis, and it’s going to get worse before it gets better.

While people are stockpiling toilet paper and social distancing, most marketers are still hard at work (even if that means working from home). But it can’t proceed like business as usual. …

By J. Justin Davis, Lead Developer at Trekk

We’ve covered what augmented reality is and how to choose the right augmented reality experience for your audience. Now, there are a few basic decisions to make before you can dive into designing and developing your first AR project.

The App: Third-Party App or Custom?

There are some high-quality third-party apps out there that you can use to deploy your AR experience. Be sure to explore the features and capabilities of each app before deciding, as some are better than others. …

By Michael Wilson, Creative Director at Trekk

Once you have a handle on what augmented reality is and how it can add interactivity to your marketing, the next step is to familiarize yourself with the different types of AR experiences that are possible so that you can choose the best one for your audience.

We typically think about augmented reality in terms of five distinct experience types, and within these types there exists a whole range of possibilities for execution, from the most basic to the highly advanced. …

By Emilee Christianson, Senior Account Manager at Trekk

To me, almost nothing can beat the look on someone’s face the first time they experience augmented reality. It’s like watching a kid in a room full of puppies. Because I’ve been surrounded by AR for years now, it’s easy for me to forget that for someone who’s never seen it before, AR can seem like magic.

You’ve probably seen some of our augmented reality projects, and perhaps you are wondering — how did they do that?

Well, over the next…